Listening and/or watching does not have to be the only way for people to access your content. When listening is inconvenient or impossible, people can still browse through the text version of the content. By providing a high-quality transcript, you can grab the chance to interest the visitor, and you are letting them access your content in another way. As a result, people can watch your video anywhere, anytime, even when they can’t hear it.
In addition, some people would rather read part of the transcript before they decide to watch a video or listen to a podcast. A transcript increases your chances to attract traffic and interest.
One more thing: Some people learn more when they read. In fact, if they see the text as they are listening, they process the information faster and more efficiently. As Finney (2018) puts it, the transcript “will help your viewers engage more with your video content and brand.” By adding text to your audio/video, you make it easier for some people to take in the information you have.